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Yes, Australian-based online sportsbook company PointsBet has wasted little time in making inroads into the USA market. First arriving on the scene in New Jersey in January 2019 following a partnership deal with the Meadowlands, PointsBet has expanded ambitiously across the country in less than two years.
PointsBet has since added a sportsbook presence in Iowa and Indiana will also launch soon in Michigan through a pairing with the Lac Vieux Desert Band of Lake Superior Chippewa to provide retail and online sports betting operations based out of their Northern Waters Casino in Watersmeet.
PointsBet USA established a head office in Colorado. They signed a deal to be the official gaming partner of Major League Baseball and also entered into a branding partnership with the Detroit Tigers.
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In early August, PointsBet signed an agreement with Twin River Worldwide which will see the sportsbook operator offer online gaming in New Jersey. “PointsBet continues to innovate and iterate upon its proprietary technology profile and this agreement is yet another signal that PointsBet remains focused on providing a modern gaming experience for modern times,” Manjit Gombra Singh, PointsBet President of Product & Technology, said in a statement.
It’s a 10-year primary skin agreement and it will see PointsBet pay Twin River a portion of the company’s net gaming revenue from its New Jersey online gaming and casino operations. The deal is subject to Twin River’s acquisition of Baily’s Atlantic City Hotel & Casino being completed, as well as final licence and regulatory approvals. Eventually, this will make online gaming available in New Jersey via PointsBet’s mobile app and website.
Equipped with its own in-house technology operation, PointsBet doesn’t need to rely on outside software companies to design its online casino, which should speed up the development process. The PointsBet Michigan online casino will feature the operator’s custom-built proprietary casino technology, modernized and premium brand mentality, and proven growth marketing strategies.
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